Hybrid Kinetics Brand
Hybrid Kinetics is a fitness app split between “Pilates” and “Performance.” Because the focus of the app was to prioritize both types of fitness, I wanted a brand that reflected just that. A logo that had two halves- divided, yet united. Colors that reflected the spectrum between the two halves. Elements that could be pulled out to reflect movement.
Wordmark Exploration
With the primary format being an app, I knew that I wanted a strong wordmark. I looked at playing off the “h” of “hybrid” and “k” of “kinetic,” seeing if I could find overlap in the two forms, or use them to form something new.
